Altrium Architectural, a 50-year-old family-owned firm, needed to shed its dated image while launching a new line of luxury panel finishes.
As a creative partner our approach was to leverage Altrium Architectural's impressive legacy and wealth of expertise as the foundation for a new brand narrative. We conducted extensive research into the luxury architectural market and analyzed the latest design trends. This informed our strategy to craft a brand that seamlessly blended heritage with contemporary elegance, symbolizing timeless excellence.We meticulously designed Altrium Architectural's visual identity and brand materials which includes a logo, color palette and typography that reflected luxury and innovation. In addition, we developed a comprehensive brand guide to ensure consistent messaging and design across all touchpoints.
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